Virtual “sweet relationships” in Japan: Navigating affection through technology. Communal practices, behaviors, and latent socio-cultural meaning
A number of Japanese VRChat users practice “sugar” (osatō). The term implies a “couple acting cute with one another.” Through qualitative textual analysis of twenty-six blog posts published by the practitioners and in depth-interviews of eleven authors, this paper investigates “sugar” behaviors, rituals, and latent socio-cultural meanings. This pioneering paper about the phenomenon contri- butes to the de-westernization of studies about virtual affective practices. The findings conclude that by extending their bodies through avatars, individuals prese temporally “hack” hegemonic expectations.
Derechos de autor 2022 Liudmila Bredikhina,
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.