“20 Lucas”: Discrimination and representation of andean People in the peruvian food phenomenon era

Abstract

This case study is a summary of the dissertation submitted to obtain my Master's Degree in Media, Culture and Identity
from the University of Roehampton, London. This work explores and analyses a Peruvian television cookery programme
called 20 Lucas, in which recognized Peruvian chefs are invited to cook a meal for four people using a budget of up to 20
soles, so they have to go to popular markets and interact with the market sellers. The study has three main aims: to describe
how Andean people are normally portrayed in Peruvian media, to decide whether the representation of local Andean
market traders in 20 Lucas remains similar to such representation, and to explore what the possible effects of 20 Lucas'
portrayal of Andean people might be in Peruvian society in relation to the discrimination problem.
The research was motivated by the possible lack of realistic representation on Peruvian television, which mostly serves as a
platform of exhibitionism and humiliation, and the resulting necessity for a better and more truthful representation of
ordinary Peruvian people in the media