An insight on the legal treatment of sexist advertising in Peru

Authors

  • Gisela Hortencia Vidal Cabeza de Tarazona Universidad Femenina del Sagrado Corazón

DOI:

https://doi.org/10.33539/consensus.2014.v18n1.952

Keywords:

Principle of legality, social adequacy principle, sexist advertising, woman, advertising

Abstract

Based on the analysis of three decisions issued by the Commission of Repression of Unfair
Competition of the National Institute for the Defense of Competition and Intellectual Property
(INDECOPI), this article provides an insight on the legal treatment applicable to the challenged
advertising as an infringement of the rights of dignity and non-discrimination against women (sexist
advertising) making a comparison with the current legal system.

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Author Biography

Gisela Hortencia Vidal Cabeza de Tarazona, Universidad Femenina del Sagrado Corazón

Abogada, Docente Ordinaria de la Facultad de Derecho
de la UNIFÉ. Coordinadora del Instituto de la Familia de la Facultad de Derecho de la
misma universidad. Es miembro del Comité Consultivo del Centro de Investigación

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Published

2013-06-01

How to Cite

Vidal Cabeza de Tarazona, G. H. (2013). An insight on the legal treatment of sexist advertising in Peru. Consensus, 18(1), 35–57. https://doi.org/10.33539/consensus.2014.v18n1.952

Issue

Vol. 18 No. 1 (2013): Consensus

Section

Artículos