Journalism and public relations: a look from the two sides of the news

Authors

  • Hellen Vásquez Chaparro Universidad Femenina del Sagrado Corazón

DOI:

https://doi.org/10.33539/comunife.2017.n17.1781

Keywords:

Public relations, press, journalist, news, communication, company, media, specialists.

Abstract

The purpose of this article is to demonstrate the relationship that exists between journalism and public relations, from a practical point of view and based on the experience of the author. It shows the evolution of Public Relations, as the main connector between the company and the local media, for the dissemination of key messages

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Author Biography

Hellen Vásquez Chaparro, Universidad Femenina del Sagrado Corazón

Licenciada en periodismo Profesional en Relaciones Públicas y Prensa.

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Published

2017-11-22

How to Cite

Vásquez Chaparro, H. (2017). Journalism and public relations: a look from the two sides of the news. Comunifé, 17(XVII), 29–36. https://doi.org/10.33539/comunife.2017.n17.1781

Issue

Vol. 17 No. XVII (2017): Comunifé: Revista de Comunicación Social

Section

Dossier