Endomarketing, Service Quality and Management in the Education Sector

Authors

DOI:

https://doi.org/10.33539/comunife.2022.n22.2681

Abstract

This paper offers an approach to endomarketing, service quality and mana- gement in the educational sector in our country. It explains the trends, strate- gies and context of endomarketing, then it articulates the concept of service quality and endomarketing in the context of the educational sector; it also provides an approach to internal marketing and its external impact on the ac- tivities carried out by educational institutions, finally its importance in educational management, in increasing resources and brand value, through the sense of belonging, motivation and incentives.

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Author Biography

Oscar Marcelo Linares Castillo, Universidad César Vallejo Chimbote - Perú

Licenciado en Ciencias de la Comunicación por la Universidad Privada Antenor Orrego de Trujillo, Máster en Dirección de Empresas, por la Universidad Europea de Madrid (UEM), España y Magíster en Dirección de Empresas Globales, por la Universidad Peruana de Ciencias Aplicadas (UPC), Magíster en Docencia Universitaria, Diplomado en Innovación y Emprendiendo en la Universidad los Andes de Colombia, Innovación Educativa, Bootcamp, Tecnológico de Monterrey
Coordinador de Escuela de Ciencias de la Comunicación, Universidad César Vallejo

Published

2022-12-06

How to Cite

Linares Castillo, O. M. (2022). Endomarketing, Service Quality and Management in the Education Sector. Comunifé, 22(XXII), 23–29. https://doi.org/10.33539/comunife.2022.n22.2681