Communication research in Trujillo-Peru (2011-2015): criteria of the methodological strategy of thesis, according to the Vassallo methodological model.

Authors

  • Robert Carrión Ponce de León Universidad Nacional de Trujillo

DOI:

https://doi.org/10.33539/comunife.2017.n17.1784

Keywords:

Communication, research, methodology

Abstract

The research analyses the nature of the scientific production of communication in the city of Trujillo (Peru), abundant and unknown production. The major aim is to identify and descript characteristics of the epistemological, methodological and operational criteria which influence in the methodologic strategy of undergraduate dissertation of communication of local universities (2011-2015). Using the Qualitative Content Analysis method, the implicit and predominant influence of Positivist Paradigm and Functional Theory and Uses and Gratifications as particular theories was determinate, although without epistemological reflection or a strong mastery of theory. Also, the supremacy of the statistical method, survey and
questionnaire was observed; but exist a lack of conceptual explanation of it. Finally, it identifies companies as the main users of the research results; in this way the necessary social relevance of all study in the context of inequality in Latin America is losing.

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Author Biography

Robert Carrión Ponce de León, Universidad Nacional de Trujillo

Licenciado en Ciencias de la Comunicación Universidad Nacional de Trujillo Centro de Comunicación Avanzada
Trujillo

Published

2017-11-22

How to Cite

Carrión Ponce de León, R. (2017). Communication research in Trujillo-Peru (2011-2015): criteria of the methodological strategy of thesis, according to the Vassallo methodological model. Comunifé, 17(XVII), 61–68. https://doi.org/10.33539/comunife.2017.n17.1784