Multi-level marketing vs. Pyramid scam: a round business?

Authors

  • Gloria María Acosta Alvarez De Hoyle Universidad Femenina del Sagrado Corazón
  • Anabel Santos Moreno Universidad Femenina del Sagrado Corazón

DOI:

https://doi.org/10.33539/lumen.2020.v16n2.2311

Keywords:

Financial Pyramid, Multilevel Marketing, Financial Regulation, Financial Scam, Ponzi System, Network Business, Referral Marketing, Transparency, Ethics, Responsibility, Diligent User, Reasonable Consumer, Risk Investing, Financial Education, Business Culture.

Abstract

Important precision of differences between multilevel business, corresponding to network marketing and financial pyramid; both boosted by the speed of social networks globally, to determine the existence of a criminal offense in each case. A review is proposed from the point of view of the user at a general level regarding the competencies of public bodies in which they could - or not - generate an impact; our second point of view is regarding the company itself and the need for responsibility, ethics and transparency; and finally our third point of view is from the Peruvian regulator.

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Author Biographies

Gloria María Acosta Alvarez De Hoyle, Universidad Femenina del Sagrado Corazón

Abogada, MBA, Doctorando en Gestión Estratégica, con diversos estudios de postgrado donde destacan Finanzas internacionales y Marketing global en Harvard University. Auditora participativa de Género por OI|T, Auditora líder en Protección al consumidor Smart Campaign, Auditora líder ISO 9001. Actualmente se desempeña como Coordinadora de Maestrías de Derecho en Escuela de Postgrado Unifé, CEO Saway Perú y Miembro de la mesa de trabajo del Banco Mundial: Educación financiera Perú 2021.

Anabel Santos Moreno, Universidad Femenina del Sagrado Corazón

Alumna noveno ciclo Unifé- Especialidad Derecho Comercial

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Published

2020-12-30

How to Cite

Acosta Alvarez De Hoyle, G. M., & Santos Moreno, A. (2020). Multi-level marketing vs. Pyramid scam: a round business?. Lumen, 16(2), 314–333. https://doi.org/10.33539/lumen.2020.v16n2.2311

Issue

Vol. 16 No. 2 (2020): Lumen: Revista de la Facultad de Derecho

Section

Derecho Empresarial